【摘 要】
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新时期报纸如何才能办得生动活泼?这,恐怕是报界同人共同探索的课题之一。一张报纸,办得不疼不痒,苍白无力,却想发行量上去,这是难以办到的。出路或许万条千条,我以为,已故
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新时期报纸如何才能办得生动活泼?这,恐怕是报界同人共同探索的课题之一。一张报纸,办得不疼不痒,苍白无力,却想发行量上去,这是难以办到的。出路或许万条千条,我以为,已故新闻界老前辈邓拓同志的一句话,倒是灵丹妙药:决胜于社门之外。“决胜于社门之外”,其义不言自明:就是要编辑部把工作重点放到报社大门之外,把
How can newspapers in the new era be lively and vivid? This is probably one of the topics jointly explored by colleagues in the press. A newspaper, it does not hurt it, pale and weak, but want circulation up, it is difficult to do. The way out may be thousands of articles. I think the remark made by Comrade Deng T’o-tung, the veteran press predecessor, is a miraculous cure: winning beyond the community gate. “The decisive victory in the community outside the door,” its righteous self-evident: that is, to the editorial department to focus on the newspaper outside the door, the
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