新媒体泛指利用数字技术、网络技术,通过互联网、局域网、无线通信网、卫星等渠道,以及电脑、手机、数字电视机等终端,向受众提供信息和服务的一种传播形态,是一种有别于书信、电话、报刊、广播、电影、电视等传统媒体的新型媒体。新媒体技术的广泛应用在改变高职院校学生的学习方式、人际交往方式的同时,也极大地改变着学校中基层党组织的建设和大学生思想政治工作,给学生党建工作带 New media generally refers to the use of digital technology, network technology, through the Internet, local area networks, wireless communications networks, satellites and other channels, and computers, mobile phones, digital TVs and other terminals, to provide information and services to the audience a form of transmission is a Different from letters, telephones, newspapers, radio, film, television and other traditional media of new media. Wide application of new media technology While changing the way of learning and interpersonal communication of students in higher vocational colleges, it also greatly changes the construction of grass-roots party organizations and the ideological and political work of college students in schools,