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Price: down Vitamin C, up Vitamin B
According to China Customs, China exported 176,400 tons of vitamins in 2011, 9.7 percent decline compared with the last year, with export value of 1.823 billion USD, 20.87 percent drop. This drop was mainly due to the price of Vitamin C.
Vitamin C took up 61.45 percent of China’s whole vitamin export last year, which had a huge influence on these drops. In 2011, China exported 108,400 tons of Vitamin C, a 5.45 percent decrease, which lowered its overall export value by 29.63 percent (561 million USD). Its unit price stood at 5.18UDS/kg last year, falling by 25.57 percent.
According to National Development and Reform Commission of China, the market size of Vitamin C in China was about 20,000 tons in 2009, 120,000 tons for the whole world. However at the same time, China’s Vitamin C producing capability reached 136,000 tons, and another 80,000 tons of Vitamin C was in plan of production. Production capacity surplus and price war among the enterprises led to the price drop.
However, the export price of Vitamin E in 2011 stayed nearly the same as the year before. Meanwhile, the price of Vitamin B6 and B1 climbed up by 42.37 percent and 31.95 percent respectively, though they were in small quantity.
Destination: down India, up Japan
In 2011, the top ten export destinations of China’s vitamins were U.S., Germany, Japan, Netherlands, Belgium, India, Thailand, Korea, Brazil, and Singapore. But the export to these countries all suffered some decline, except Japan, Belgium, and Thailand. Export to India, Singapore, and Netherlands dropped by over 20 percent in 2011.
China exported Vitamin products to 136 countries/regions last year, while U.S., EU, and Asia were still its major exporting market, which took up 91.35 percent of the whole export.
In 2011, 592 companies were involved in vitamin export, 235 companies less than that in 2010. Among the exporting companies, 122 of them were state owned enterprises, while 402 of them were private companies, which took up by 67.9 percent of the exporting companies.
The top ten vitamin export companies in 2011 were as follows. Zhejiang Medicine, Zhejiang NHU Co., Ltd , CSPC Pharma, North China Pharmaceutical Group Co., Northeast China Pharmaceutical Group Co., Aland (Jiangsu) Nutraceutical Co., Ltd., Shandong Luwei Pharmaceutical Co., Ltd., Southwest Synthetic Pharmaceutical Co.Ltd.. Jiangxi Tianxin Pharmaceutical, and Zhejiang Hangzhou Xinfu Pharmaceutical Co.,Ltd.
Market: down overseas, up domestic
Though the export suffered decline last year, the domestic market is of great potential. It was reported by China Industrial Research Net that the most popular health product in China is calcium, followed by protein powder, and vitamins rank the third. The demand of vitamins increased by ten percent annually in China’s major cities. The retail sales of vitamins from Shanghai, Guangzhou, Shenzhen, and Nanjing increased over twenty percent last year.
According to the analysis, the China vitamin market trends are as follows. #1. Natural ingredients are more welcomed. #2. Compound vitamins are more popular than single vitamin.#3. Segment market will take more market share, for example, vitamins especially for people over 50 and for kids are easier to meet the market demand.#4. Well-known brands such as PfizerWyeth, and Hainan Yangshengtang are more accepted. Increasing raw material prices, international inflation, and higher labor costs are causing products to become less competitive on pricing. Eighty percent of the market is taken by twenty percent of brands, among which foreign brands take up the majority.
Over thirty percent of Chinese people (400 million) are lacking in Vitamin C. The potential market is huge, but challenging to develop. Unlike U.S. consumers, Chinese are more likely to take dietary supplements designated as OTC from hospitals and pharmacies. This is mostly due to doctor suggestion as well as some insurance reimbursement. Chinese take vitamins mostly when they feel sick. However, rising medical costs and an increasing interest in supplements as part of a healthy lifestyle are helping to shift consumers towards other than OTC products. For those companies who are struggling to win an overseas order with a poor price, better to be aware of the huge consumer group at home.
According to China Customs, China exported 176,400 tons of vitamins in 2011, 9.7 percent decline compared with the last year, with export value of 1.823 billion USD, 20.87 percent drop. This drop was mainly due to the price of Vitamin C.
Vitamin C took up 61.45 percent of China’s whole vitamin export last year, which had a huge influence on these drops. In 2011, China exported 108,400 tons of Vitamin C, a 5.45 percent decrease, which lowered its overall export value by 29.63 percent (561 million USD). Its unit price stood at 5.18UDS/kg last year, falling by 25.57 percent.
According to National Development and Reform Commission of China, the market size of Vitamin C in China was about 20,000 tons in 2009, 120,000 tons for the whole world. However at the same time, China’s Vitamin C producing capability reached 136,000 tons, and another 80,000 tons of Vitamin C was in plan of production. Production capacity surplus and price war among the enterprises led to the price drop.
However, the export price of Vitamin E in 2011 stayed nearly the same as the year before. Meanwhile, the price of Vitamin B6 and B1 climbed up by 42.37 percent and 31.95 percent respectively, though they were in small quantity.
Destination: down India, up Japan
In 2011, the top ten export destinations of China’s vitamins were U.S., Germany, Japan, Netherlands, Belgium, India, Thailand, Korea, Brazil, and Singapore. But the export to these countries all suffered some decline, except Japan, Belgium, and Thailand. Export to India, Singapore, and Netherlands dropped by over 20 percent in 2011.
China exported Vitamin products to 136 countries/regions last year, while U.S., EU, and Asia were still its major exporting market, which took up 91.35 percent of the whole export.
In 2011, 592 companies were involved in vitamin export, 235 companies less than that in 2010. Among the exporting companies, 122 of them were state owned enterprises, while 402 of them were private companies, which took up by 67.9 percent of the exporting companies.
The top ten vitamin export companies in 2011 were as follows. Zhejiang Medicine, Zhejiang NHU Co., Ltd , CSPC Pharma, North China Pharmaceutical Group Co., Northeast China Pharmaceutical Group Co., Aland (Jiangsu) Nutraceutical Co., Ltd., Shandong Luwei Pharmaceutical Co., Ltd., Southwest Synthetic Pharmaceutical Co.Ltd.. Jiangxi Tianxin Pharmaceutical, and Zhejiang Hangzhou Xinfu Pharmaceutical Co.,Ltd.
Market: down overseas, up domestic
Though the export suffered decline last year, the domestic market is of great potential. It was reported by China Industrial Research Net that the most popular health product in China is calcium, followed by protein powder, and vitamins rank the third. The demand of vitamins increased by ten percent annually in China’s major cities. The retail sales of vitamins from Shanghai, Guangzhou, Shenzhen, and Nanjing increased over twenty percent last year.
According to the analysis, the China vitamin market trends are as follows. #1. Natural ingredients are more welcomed. #2. Compound vitamins are more popular than single vitamin.#3. Segment market will take more market share, for example, vitamins especially for people over 50 and for kids are easier to meet the market demand.#4. Well-known brands such as PfizerWyeth, and Hainan Yangshengtang are more accepted. Increasing raw material prices, international inflation, and higher labor costs are causing products to become less competitive on pricing. Eighty percent of the market is taken by twenty percent of brands, among which foreign brands take up the majority.
Over thirty percent of Chinese people (400 million) are lacking in Vitamin C. The potential market is huge, but challenging to develop. Unlike U.S. consumers, Chinese are more likely to take dietary supplements designated as OTC from hospitals and pharmacies. This is mostly due to doctor suggestion as well as some insurance reimbursement. Chinese take vitamins mostly when they feel sick. However, rising medical costs and an increasing interest in supplements as part of a healthy lifestyle are helping to shift consumers towards other than OTC products. For those companies who are struggling to win an overseas order with a poor price, better to be aware of the huge consumer group at home.