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如果B2C商城一味采取低价促销策略,而忽略消费者对产品质量和服务品质的要求,一旦出现性价比更高的商业模式,B2C终究会被消费者所唾弃。波士顿咨询公司(BCG)发布的《中国数字化新时代3.0》报告显示,2011年中国电子商务规模达到1190亿美元,预计到2015年将增长到3640亿美元,占中国零售市场总销售额的8%。数据显示,
If B2C Mall blindly take low-cost marketing strategy, while ignoring the consumer demand for product quality and service quality, once the more cost-effective business model, B2C will eventually be cast aside by consumers. The report titled “China’s New Digital Age 3.0” released by the Boston Consulting Group (BCG) shows that in 2011 China’s e-commerce scale reached 119 billion U.S. dollars and is expected to grow to 364 billion U.S. dollars by 2015, accounting for 8% of the total retail sales in China. . Data Display,