“中国的消费者太不忠诚了!”这是广告人的抱怨。只要一打价格战,消费者立刻转移,有时只是有新的品牌、新的概念出现,消费者就会去尝试。于是,广告人更加困惑了,消费者到底在想什么?另一边,消费者抱怨企业的短期行为,往往做表面文章,广告天花乱坠却华而不实。究其原因,是我们没有感动消费者,消费者也没有被品牌感动。其实有时候做广告很简单,我们只是在寻找那个消费者被感动的决定性瞬间,如果我们能恰到好处地引起消费者内心深处的震动以及强烈的情感共鸣,你就会在细微的感动中成就你的品牌,在点滴中培养属于你的忠诚! “Chinese consumers are too disloyal!” This is a complaint from advertisers. As long as a price war, consumers immediately transfer, and sometimes just a new brand, the new concept appears, consumers will try. As a result, the advertisers more confused, consumers in the end thinking of what? On the other hand, consumers complain about the short-term behavior of enterprises, often make a superficial article, advertising hype, but flashy. The reason is that we have not touched consumers, consumers have not been touched by the brand. In fact, sometimes advertising is simple. We are just looking for the decisive moment when the consumer is touched. If we can just rightly arouse the vibrations of consumers and their strong emotional resonance, you will be able to make you subtle move Brand, training in the drip is your loyalty!