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随着现代社会的发展,人际关系出现了日趋淡漠的倾向。但伴随着老龄化和独生子女现象的普及,家庭中的亲情却成为现代人重要的精神支柱之一,亲情仍然是社会上最能感动人的感情,利用亲情这一形式进行广告传播也是极为有效的广告手段。本文将通过分析亲情文化的历史传统和文化内涵来揭示亲情的巨大作用,并通过对当前电视亲情广告所表现的核心主题以及所运用的表现形式和表现手法的分析,揭示如何行之有效地运用亲情来打动消费者。
With the development of modern society, interpersonal relationships have become increasingly indifferent. However, with the popularization of the phenomenon of aging and one-child, the family affection has become one of the important spiritual pillars of the modern people. The affection is still the most touching emotion in the society. It is also very effective to use the affectionate form of ad communication Advertising means. This article will reveal the great role of affection by analyzing the historical traditions and cultural connotations of affection culture and reveal how to use it effectively by analyzing the core theme expressed by current TV affection ads as well as the expressions and expressions used Family affection to impress consumers.