在媒体技术飞速发展及媒体市场逐步完善的大背景下,多元化的收视环境已经形成,广大受众的收视消费选择更加多样化。为了形成品牌优势,赢得广大受众认可,电视栏目制作部门及相关人员应清醒地认识到这一点,走出一条专业化、品牌化和立体化的创作道路,为广大受众奉献更多的精品栏目,为推动我国电视媒体事业发展做出自己的贡献。 With the rapid development of media technology and gradual improvement of the media market, a diversified viewing environment has been formed, and the audiences’ choices of viewing and consumption have become more diversified. In order to form the brand advantage, won the majority of audience recognition, TV program production departments and related personnel should be aware of this sober, out of a professional, branding and three-dimensional creative path for the general audience dedication to more quality columns for Promote the development of China’s television media to make its own contribution.