近来，常见媒体报道：某某单位组织“三下乡”，向农民朋友送去了丰富多彩的文艺演出，放映了实用科技影片，送去了治病药物。年年岁岁“三下乡”，岁岁年年都相同。似乎“三下乡”的内容就是演几个节目、放几场电影、送几盒药物……如此内容单一、流于形式的“三下乡”活动， Recently, the common media reported that certain units organized “three rural areas” and sent many colorful theatrical performances to farmers and friends. Some practical science and technology films were shown and treated medicines were delivered. Year-old “three go to the countryside”, age is the same every year. It seems that the content of “going to the countryside” is to play a few programs, put a few movies and send a few boxes of drugs ... So single content, in the form of “three rural areas” activities,