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从2000年开始,户外广告市场每年以两位数高速增长,其营业额在2003年超过百亿,达129亿元。然而,6.5万户经营单位,206万个(件)户外载体,零散,无序,且条块分割,多头管理,我国户外广告的发展正处于整合与提升的关键时期。为探求户外广告领域的共性和尖端问题,加强业内互动,形成有序竞争、规范发展的环境,中国广告杂志社与WPP集团PORTLAND outdoor共同联合TOM、白马、大贺、MPI、通成等业内骨干,在鼎一传播的协助下,于2004年5月28日-29日在北京成功主办了首届“中国户外广告”论坛。首届“中国户外广告”论坛为业内同仁搭建交流和生意互动的平台,倡议共性问题的解决,同时计划发起成立户外产业发展同盟。论坛得到各地主要户外广告公司,户外媒体主和一些广
Since 2000, the outdoor advertising market has enjoyed double-digit annual growth. Its turnover surpassed 10 billion yuan in 2003 to reach 12.9 billion yuan. However, 65,000 outdoor units, 2.06 million outdoor units are fragmented, disorderly, fragmented and buoyant. The development of outdoor advertising in China is in a critical period of consolidation and improvement. In order to explore commonalities and cutting-edge issues in the field of outdoor advertising, strengthen the industry interaction, form an orderly competition and regulate the development environment, China Advertising Magazine and WPP Group PORTLAND outdoor co-operate with TOM, Baima, Dahe, MPI, Tongcheng and other industry leaders , With the help of Ding Yi Dissemination, successfully hosted the first forum of “China Outdoor Advertising” in Beijing from May 28 to May 29, 2004. The first “China Outdoor Advertising” forum for industry colleagues to build a platform for exchange and business interaction, the proposed common problem solution, and plans to initiate the establishment of outdoor industry development alliance. Forums have been around the major outdoor advertising company, outdoor media owners and some of the wide