医院微信公众号需明确自身的定位,充分考虑传播受体的特征来满足其对各方面内容的需求,实现精准传播。尼葛洛庞帝在《数字化生存》中说,信息时代大众传媒的覆盖面经历了从大到小的变化。随着医改的不断深入,我国公立医院发展逐步演化为以患者满意度、忠诚度和医院知名度为中心的品牌战略,医院自媒体的兴起则引爆了“互联网+医疗”的“微时代”到来。然而医院宣传本身就存在小 WeChat public hospital number should be clear its own positioning, give full consideration to the characteristics of communication receptors to meet its various aspects of the demand for accurate dissemination. Negroponte said in Digital Survival that the mass media coverage in the information age has undergone changes from small to large. With the deepening of medical reform, the development of public hospitals in our country gradually evolved into a brand strategy centered on patient satisfaction, loyalty and hospital awareness. The rise of the hospital since the media detonated the “Micro-era of Internet + Medical” "arrival. However, hospital advocacy itself is small