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由于网络技术和计算机信息技术的高速发展,动画人不再将目光局限于传统的电影、电视动画承载平台,网络、手机、游戏机、数字电视等所占的市场份额逐年增加,且相关技术也在不断提升。文章从媒介类型、传播形式、文化属性、艺术审美四个方面,对新媒体动画的发展传播进行分析,以期能对新媒体动画的良性发展做出贡献。
Due to the rapid development of network technology and computer information technology, animators are no longer limited in their eyes to the traditional movies. The market share of television, animated platforms, networks, mobile phones, game consoles, and digital TVs has been increasing year by year. Constantly improve. The article analyzes the development and dissemination of new media animation from the aspects of media type, communication form, cultural attribute and artistic aesthetic, with a view to making a contribution to the healthy development of new media animation.