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进入21世纪以后,我国市场经济实现了迅速的发展,由此推动了信息技术和互联网的广泛应用。这种背景之下企业所使用的各类数据出现了爆发式的增长。企业要想完成自身的发展,并在激烈的竞争中获取自身的发展优势,企业的营销方法和策略就必须进行相应地调整。本文主要分析了在市场经济的环境之下,大数据营销的方法与策略,以期提升我国企业的综合竞争力。
After entering the 21st century, China’s market economy has achieved rapid development, thus promoting the widespread use of information technology and the Internet. All kinds of data used by enterprises under this background have seen explosive growth. If enterprises want to complete their own development and gain their own development advantages in the fierce competition, the marketing methods and strategies of enterprises must be adjusted accordingly. This article mainly analyzes the methods and tactics of big data marketing under the environment of market economy with a view to enhancing the comprehensive competitiveness of Chinese enterprises.