论文部分内容阅读
在一款新车的诞生过程中,设计师都希望有据可循,能从品牌的历史中拾取一两颗璀璨的石头,镶嵌在新的设计里面。然而对于一个全新的品牌来说,一切都是从零开始,无章可循。此间承担的风险和非议可想而知。当然从好的方面说,没有参照物就可以打破已有的传统,重新缔造一个属于自己的空间和标识。LYNK&CO是吉利在今年的一次大胆尝试,之前没有任何铺垫,没有产品的预热,突如其来,这背后究竟有什么样的精彩故事?
In the process of the birth of a new car, the designers all hope that the following can be picked up from the history of the brand, one or two bright stones embedded in the new design. However, for a new brand, everything is from scratch, no rules to follow. Here bear the risks and criticisms can be imagined. On the bright side, of course, without reference, we can break the existing tradition and create a new space and logo of our own. LYNK & CO Geely is a bold attempt this year, before no foreshadowing, no preheating the product, suddenly, what behind this wonderful story?