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近10年来,随着新媒体信息科技发展以及政治经济环境的改变,在一定意义上可以说,我国传媒经济发展进入了变化急速的媒体融合时代。我国学者对传媒经济的研究也有了新的发展。通过对2004-2016年我国学者对传媒经济研究的梳理和分析,发现传媒经济研究在以下方面呈现出一些亮点:基础理论日渐深化,学科理论框架初显轮廓;新媒体产业、媒体融合前沿研究蔚为大观;传媒产业体制转型备受关注。同时,本文还对这一时期国际视角的传媒经济研究状况做了简要的梳理概括,作为参考。
In the past 10 years, with the development of new media information technology and changes in the political and economic environment, it can be said in a certain sense that the development of China’s media economy has entered an era of rapidly changing media convergence. Chinese scholars have also made new developments in the study of the media economy. Through the review and analysis of the research on the media economy of our country from 2004 to 2016, we find that there are some bright spots in the study of media economy in the following aspects: the deepening of the basic theory and the appearance of the theoretical framework of the discipline; the new media industry and the media frontier research ; Media industry restructuring has drawn much attention. At the same time, this article also briefly reviews and summarizes the research status of the media economy in the international perspective during this period, for reference.