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营销者说以社会化媒体为传播平台,以电商为销售平台,CAMEL骆驼品牌在发力数字营销,并将全力布局无线端抢滩新销售点。自2010年开始正式进军电商以来,CAMEL骆驼品牌成为传统品牌成功触网的代表:2010年半年内做到淘宝男鞋类目第一、户外类目第一;2012年双十一男鞋销量第一,户外销量第一,是双十一第一个销量破亿的品牌;2013年双十一男鞋、女鞋、户外销量分别夺得第一。除此之外,2013年骆驼在移动营销以及O2O营销方面进行了新的尝试:骆驼布局移动端互动营销体系,在扩大产品业务覆盖范围以及为“双十一”预热之余,也在手机端开创了新的移动电商营销模式。其间,移动端营销活动的提前预热引流,使得骆驼品牌2013年双十一手机无线端销
Marketers say social media as a platform for communication, e-commerce for the sales platform, CAMEL Camel brand in the force of digital marketing, and will fully deploy the wireless network to seize a new point of sale. CAMEL camel brand has become the representative of traditional brand success network since the formal entry into the e-commerce market in 2010: Taobao men’s shoes category first, outdoor category first half of 2010; double eleven men’s shoes sales in 2012 First, the outdoor sales volume is the first to have Double XI’s first brand sales volume of billions. In 2013, Double 11 men’s shoes, women’s shoes and outdoor sales won the first place respectively. In addition, the camel made a new attempt in mobile marketing and O2O marketing in 2013: Camel layout mobile interactive marketing system, while expanding product coverage and preheating for “double eleven”, also In the mobile phone side to create a new mobile e-commerce marketing model. In the meantime, mobile marketing campaign ahead of the pre-drainage, making the camel brand double eleven phones in January 2013 wireless terminal sales