对于刚刚在工业化的大规模制造中找到感觉的中国企业而言,想驾驭个性化时代的市场和吸引口味多变的消费者显然还有些力不从心,但他们已经找到了方向和榜样,这就是苹果公司。准确地说,是苹果公司近年来推出的产品——IPOD。这个网络时代中风靡全球的白色小方盒子在市场认同上跨越了世界各国的文化鸿沟,它成为时尚符号,也是各公司追逐和模仿的对象。 For Chinese companies that have just found the feeling in large-scale industrialized manufacturing, it is clear that they are struggling to manage the personalized era of the market and attract the tastes of consumers, but they have found their way and role model, which is Apple . Accurately speaking, Apple’s products introduced in recent years - IPOD. The white square box swept the globe in the Internet age has crossed the cultural divide of countries all over the world in market recognition. It has become a symbol of fashion and the object pursued and imitated by various companies.