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我们在《读书》一九八七年第三期里介绍过一本叫《成功之路》的书,这本书被认为美国管理革命的理性模式。理性模式,顾名思义,还不能立即付诸实行。要实行,还得有具体的办法。这里,我们想谈谈管理革命中的行为模式,它们主要表述在《赢得优势》这本书里。《赢得优势》在美国的管理革命中是作为一部指导性质的书问世的,它把《成功之路》的八大原则提炼为“面向顾客”、“不断创新”、“以人为中心”三大原则,同时更注重强调统帅这三条的领导艺术,并且把研究的范围从少数卓越的大公司扩展到中小企业、
In Book Three of 1987, we introduced a book entitled The Road to Success, which is considered the rational model of the United States in managing the revolution. Rational mode, as the name suggests, can not be immediately implemented. To be implemented, have to have a specific approach. Here, we want to talk about the patterns of behavior in the management revolution, which are mainly stated in the book entitled “Winning Advantage.” The “Winning Advantage” came out as a guiding book in the management revolution in the United States. It refined the eight principles of “the road to success” into the three major principles of “customer orientation,” “innovation,” and “people-centeredness.” Principle, at the same time, pay more attention to emphasizing the leadership art of the three commanders, and extend the scope of the research from a few large, outstanding companies to small and medium enterprises.