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地方报纸通过文化叙事的方式推出地方文化专版,可以突出报纸的个性特色,避免同城报纸同质化的尴尬,提高报纸的竞争力。在《大河报·厚重河南》叙事结构和叙事策略中,文化叙事策略显现出提升报纸品位、树立主流形象、扩大报纸影响力、提升报纸竞争力、弘扬地域文化、树立地方形象,以及提升本土文化认同、促进地方旅游业发展等作用。
Local newspapers through the way of cultural narrative to launch a special version of local culture, you can highlight the newspaper’s personality characteristics, to avoid homogeneity city newspaper embarrassment and improve the competitiveness of the newspaper. In the Narrative Structure and Narrative Strategy of “Da He Bao · He Nan”, the strategy of cultural narration has shown that it can enhance newspaper taste, establish the mainstream image, expand newspaper influence, enhance newspaper competitiveness, promote regional culture, establish local image and enhance local culture Identity, promote the development of local tourism and so on.