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企业文化成为现代企业求生存谋发展的核心能量。企业文化的核心内容是企业的先进价值观,是与时俱进的科学发展观。企业发展的战略目标是企业先进价值观的客观体现,是激励职工充分发挥潜能为之奋斗的美好远景。大力开展企业文化建设,是当代企业谋发展的大势所趋。企业文化建设应遵循具有共性的基本原则,同时要从实际出发,选择或探索有效的途径,建设有特色的企业文化。
Corporate culture has become the core energy for modern companies seeking survival and development. The core content of corporate culture is the company’s advanced values and is a scientific development concept that advances with the times. The strategic goal of enterprise development is the objective expression of advanced corporate values, and it is a good prospect to inspire employees to fully realize their potential. Vigorously carrying out corporate culture construction is the trend of contemporary enterprises seeking development. The construction of corporate culture should follow the basic principles of commonality. At the same time, we must proceed from reality, choose or explore effective ways, and build a distinctive corporate culture.