国有企业是支撑国家发展的重要物质基础与经济支柱。在市场经济环境下,国企时刻面临着国内外众多企业的挑战与竞争,因此通过改革提高国企核心竞争力是十分必要的。企业文化作为企业的软实力,是保障国企深化改革的重要内在力量。成功的企业文化突出企业自身特色,认同感强,能在凝聚员工的同时激发其责任感与创造力,从而提升国企的运行质量和经济效益,增强国企的竞争优势。 State-owned enterprises are the important material bases and economic pillars supporting the country’s development. Under the market economy environment, state-owned enterprises are always faced with the challenges and competitions of many domestic and foreign enterprises. Therefore, it is necessary to reform the core competitiveness of state-owned enterprises. Corporate culture, as the soft power of an enterprise, is an important internal force for safeguarding state-owned enterprises’ deepening reform. A successful corporate culture emphasizes its own characteristics and strong sense of identity, which can inspire its sense of responsibility and creativity while pooling its staff so as to enhance the operational quality and economic efficiency of state-owned enterprises and enhance the competitive edge of state-owned enterprises.