随着科技、多媒体、数字化的发展,语言不再是意义的唯一表现形式,各种符号资源也成为表意的工具。克瑞斯和赖文在韩礼德系统功能语法的基础上提出了多模态话语分析理论,创建了以“再现意义”、“互动意义”和“构图意义”为核心内容的视觉语法。本文利用社会符号学视角下的视觉语法理论,对第16届广州亚运会会徽进行了多模态话语分析,从而揭示了图像和文字是如何表现意义的。 With the development of science and technology, multimedia and digitization, language is no longer the only manifestation of meaning. All kinds of symbolic resources have also become instruments of ideation. Based on Halliday’s system functional grammar, Chris and Raven put forward the theory of multi-modal discourse analysis and created the core contents of “Reproduction Meaning,” “Interaction Meaning,” and “Composition Meaning.” Visual syntax. In this paper, we use the visual grammar theory from the perspective of social semiotics to analyze the multimodal discourse of the 16th Guangzhou Asian Games emblem, revealing how the images and words can express their meanings.