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红色旅游者的旅游体验对红色旅游的发展具有重要意义。以携程网和马蜂窝网站上发表的红色旅游游记为样本素材,采用内容分析法分析网络游记文本和照片,从旅游动机、感知维度、高峰体验和照片指数4个分析类目研究红色旅游体验的特点和规律。研究表明,红色旅游者的动机在于获得认同和反思;红色旅游者的旅游体验可以分为景观感知、自我体验和自我超越3个层面;红色旅游的高峰体验集中于井冈山、延安、上饶集中营等全国著名红色旅游景区,且体验中没有消极情绪;自然风景、故居、文物等是红色旅游者旅游过程中凝视程度较高的内容等。
The tourist experience of red tourists is of great significance to the development of red tourism. Using the red travelogue published on Ctrip.com and Hornet’s website as the sample material, content analysis is used to analyze the online travel texts and photos. The paper analyzes the characteristics of the red tourism experience from the four categories of travel motivation, perceived dimension, peak experience and photo index And the law. The research shows that the motivation of the red tourists lies in gaining recognition and reflection. The tourist experience of the red tourists can be divided into three levels: landscape perception, self-experience and self-transcendence. The peak experience of red tourism is concentrated in the whole country such as Jinggangshan, Yan’an and Shangrao Concentration Camps Famous red tourist attractions, and the experience of no negative emotions; natural scenery, the former residence, cultural relics, etc. are red tourists during the tour of high levels of gaze and so on.