坦率地说,“营销黑洞”和“企业败局”都是血淋淋的、带有残忍意味的字眼。但现实中的情况就是这样的惊心动魄,最实质的原因是,看起来一直无往不利的营销开始“失灵”了,而“营销黑洞”对于企业利润和品牌声誉的吞噬,在我们的身边可谓俯拾皆是。娃哈哈进军童装失败了,养生堂的“尖叫”饮料也奄奄一息,健力宝的“爆果汽”早就不见踪影,百年名牌“王麻子”剪刀竟然破产……就连中国最优秀的企业——海尔集团的CEO张瑞敏都在慨叹自己“越来越不会做企业”了,由此可见中国企业界痛在深处的、关乎企业管理及营销创 Frankly, “marketing black hole” and “business failures” are bloody, cruel words. But the real situation is such a soul-stirring, the most essential reason is that it seems that the marketing has always been unfavorable “failure”, and “marketing black hole” for corporate profits and brand reputation swallowed in our side can be described as Yes. Wahaha into the children’s clothing failed, Yangshengtang’s “screaming” drink is also dying, Jianlibao “explosion fruit steam” has long disappeared, a hundred years brand name “Wang Mazi” scissors actually bankrupt ... Even China’s best enterprises - Haier Group CEO Zhang Ruimin are lamenting their “more and more will not do business”, we can see the pain in China’s business community deep, about business management and marketing record