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辽宁广播电视台交通广播联合辽宁省交通广播联盟14个交通广播频率共同策划推出了“日行一善·爱接力”年度大型公益活动。联盟成员用群众的语言讲百姓的故事,让爱的力量与移动人群一路同行。本文深入介绍了该活动在广播频率之间资源整合、报道方式创新、带动粉丝参与等方面所做出的努力。
Liaoning radio and television traffic radio in conjunction with the Liaoning Provincial Communications Broadcasting Union 14 traffic radio frequency planning jointly launched a “good day love a relay” annual large-scale public welfare activities. Alliance members speak the story of the people with the language of the masses, so that the power of love and mobile people all the way. This article gives an in-depth introduction of the efforts made by the activity in terms of integration of resources, innovation in reporting methods, and involvement of fans in broadcasting frequencies.