企业的最终目的在于创造客户并留住他们。关于客户生涯规划客户关系管理伴随着市场的出现而产生,自从存在了买卖关系,也就出现了客户关系管理,从微笑服务到童叟无欺,从假一赔十到百年老店,都自发地应用着客户关系管理的营销思想。但是客户关系管理真正成为营销理论,最早自觉提出发展客户关系管理的 The ultimate goal of the business is to create customers and retain them. About customer career planning Customer relationship management with the emergence of the market arising from the existence of the sale and purchase relationships, it also appeared in customer relationship management, from a smile service to innocence, from fake a lose ten to a century-old, spontaneous The application of customer relationship management marketing ideas. However, customer relationship management has truly become a marketing theory, the earliest consciously proposed the development of customer relationship management