随着旅游业的发展,旅游包括了更多的文化内涵,而要将文化的价值体现出来,在很大程度上需要通过旅游企业。从这个角度来看,旅游企业文化的建设直接关系到旅游业的发展。为此,本文提出了旅游企业的企业文化建设途径,以期更好地推动旅游企业及旅游业的发展,为热爱旅游的人士带来更多的文化享受。 With the development of tourism, tourism includes more cultural connotations, but to reflect the value of culture, to a large extent, need to pass through tourism enterprises. From this perspective, the construction of tourism enterprise culture is directly related to the development of tourism. To this end, this paper proposes the corporate culture of tourism enterprises to build ways to better promote the development of tourism enterprises and tourism, tourism for those who love to bring more cultural enjoyment.