万事开头难,自主品牌汽车在坎坷中艰难起步,在竞争中成长,市场并不会照顾后来者,所以存活下来的都是好样的。在这其中,成长的方式也有许多种,华晨中华选择了坚持原创之道。自主品牌往往以模仿起家,但模仿也是一把双刃剑,对低端市场的吸引力是巨大的,但对高端客户来说却如同鸡肋,收入和口碑自然难以保障。因此,华晨中华早早就看到了这一点,1997年筹划首款自主车型时便选择了乔治·亚罗进行造型设计,且起点为B级轿车,给人以“自主高端品牌”的印象。不过,华晨中华在向中低端市场延伸时,受到了模仿派的强力阻击。华晨中华并没有盲从于大潮,而 Everything is hard at the beginning, its own brand car in difficult rough start, grow in the competition, the market will not take care of later, so survived are good. In this one, there are many ways to grow, Brilliance China chose to adhere to the original way. However, imitation is also a double-edged sword. The attractiveness to the low-end market is huge, but it is like a tasteless dish for high-end customers, and the income and reputation are naturally difficult to be guaranteed. As a result, Brilliance China saw this early, and in 1997, when planning for the first autonomous vehicle, George Yarrow chose a styling design with a starting point for the B-Class sedan, giving the impression of being “an independent high-end brand.” However, when Brilliance China extended to the low-end market, it was strongly deterred by imitators. Brilliance China did not blindly follow the tide, and