论文部分内容阅读
随着全球经济的整合,数字化、信息化、网络化的趋势已成为时代的主要特征,所以现代物流行业必将朝着这个方向继续快速地发展,其中品牌形象的设计会是客户体验重要的一环。文章从调研和品牌接触点分析得出适合快递行业的品牌形象的设计导向,其中安全性、时效性、规范性都是品牌形象中的重点。
With the globalization of the global economy, the trend of digitization, informationization and networking has become the main feature of the times. Therefore, the modern logistics industry is bound to continue its rapid development in this direction. The design of the brand image will be an important part of the customer experience ring. From the research and analysis of the contact points of the brand, the article draws the design direction of the brand image suitable for the express delivery industry. Among them, safety, timeliness and normativity are the key points in the brand image.