信息时代以及所谓后信息时代的发展，孕育着这样一个基本趋势：媒介与受众之间的接触活动将是一种交流与选择的过程，其最大的特点是二者的互动性，而不再是主动输出与被迫接收的关系。它将形成一个开放的系统，用户在媒介面前不再是被动的，而是可以根据自己的需求和价值观念 The development of the information era and the so-called post-information age has breeds such a basic trend that the contact between the media and the audience will be a process of communication and selection whose greatest characteristic is the interaction between the two and no longer Active output and forced to receive the relationship. It will form an open system, users in the media is no longer passive, but according to their own needs and values