最近,先后有三位莫名其妙的据称是从事广告工作的“好汉”致电爱成,对在下公然提出“有效动机论”的行径,火冒三丈。扬言说,他们就愿意在USP、多点论、品牌形象论、定位论和艺术论里面转悠,麻烦笔者不要用什么“第六思想”来骚扰他们的幸福生活。呵呵,没想到在广告思 Recently, there have been three inexplicable “good guys” who allegedly engaged in advertising work. They called Alzheimers and furiously came up with the “effective motivation theory.” They say they are willing to wander around USP, multipoint theory, brand image theory, positioning theory and art theory, and troubled me from using the “Sixth Thoughts” to harass their happy life. Oh, I did not expect to think in advertising