红火的厂家、兴旺的商家、顾客盈门的酒家,如果不是假的虚的,成功之道的精髓,都少不了一个重要因素——信誉。精明的商人推崇“信誉比金子贵”的理念。著名的同仁堂药店,有一句奉为圭臬的“堂语”:“求珍品,品味虽贵必不敢减物力;讲堂誉,炮制虽繁必不敢省人工。”美国汽车业有 Booming manufacturers, thriving businesses, customers Yingmen restaurant, if not fake virtual, the essence of the road to success, are ultimately an important factor - credibility. Shrewd businessmen respected the “reputation is more expensive than gold,” the idea. The famous Tong Ren Tang pharmacy, there is a “standard language”: “seeking treasures, taste, although you will not dare to reduce physical; lobby reputation, concoction, although the Fan will not dare to labor.” The United States car industry