一、适应市场经济发展需要,转换港口经营机制,推进企业文化建设成为必然 纵观港口的经营理念、管理模式等,还有不少与现代企业制度、市场经济发展不相适应的地方。因此现代企业制度的建立与港口转变经营理念、转换经营思路,建立以市场为导向的经营机制直接相关。 首先,港口在经营投入上既应注重硬件投入,更应注意软件投入。港口在经营投入上的硬件投入表现为固定资产的投入和流动资产的投入;而在经营投入上的软件投入则表现为市场交易的投入和塑造企业形象的投入。在人们的传统思想中,企业的硬件投入是企业生存和发展所必须的投入,没有这些投入,企业 First, to adapt to the needs of the development of the market economy, to change the operating mechanism of the port and to promote the building of an enterprise culture has become a necessity. Looking at the business philosophy and management mode of the port, there are still many places that are incompatible with the development of the modern enterprise system and market economy. Therefore, the establishment of a modern enterprise system is directly related to changing the business concept of port, changing business ideas and establishing a market-oriented operating mechanism. First of all, the port should pay attention to both hardware investment and investment in software investment. The hardware investment of the port in the operation investment is shown as the input of fixed assets and the investment of current assets. The investment of software in the operation input is the input of market transaction and the investment of shaping the corporate image. In people’s traditional thinking, the hardware investment of enterprises is the necessary investment for the survival and development of enterprises. Without these inputs, the enterprises