受众喜欢哪个电视台的节目,如同人们平时在超市里购买商品一样,对电视节目同样考虑其是否“物美价廉、实惠耐用”。电视受众这种特殊的消费心理产生的原因受历史文化、地理环境等诸多社会因素的影响,同时也受性别、年龄、文化素养、交际范围、生理状态等诸多个人因素的影响。仔 Which television stations the audience likes, like people usually buy goods in the supermarket, on the same TV program to consider whether it is “affordable, affordable and durable.” The reason of television audiences’ special consumption psychology is influenced by many social factors such as history and culture and geographical environment. At the same time, it is also affected by many personal factors such as gender, age, cultural attainment, communicative range, and physiological status. kid