无论是学界还是业界,先前的预测已经成为了现实:由于网络的信息传播是如此之快,以至于信息闭塞、传播缓慢、单向传播的印刷媒介很可能会首先成为“炮灰”。也有人断言,互联网最大的牺牲品是电视。互联网等新媒体确实有着其他媒介无法比拟的优势,因为它几乎是囊括了以往媒介的一切表现形式的特点。新媒体的众多优势,让传统媒体面临着很大的挑战。就拿微博来说,普通人与传统媒体就好像站在了相同的起点上,“当你的粉丝超过1万时,你就是一本杂志,当你 Previous predictions have become a reality, both academics and industry, as the web is spread so rapidly that it is likely that information-blocked, slow-moving, one-way print media will most likely become ”cannon fodder.“ Others assert that the biggest victim of the Internet is television. New media such as the Internet do have the unparalleled advantage of other media because they cover almost all the manifestations of the media in the past. The numerous advantages of new media make traditional media face great challenges. Take microblogging, ordinary people and traditional media seem to be on the same starting point. ”When you have more than 10,000 fans, you are a magazine. When you