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近年来,中原经济区的逐步发展对从事国际交流、合作和贸易的人才需求增加、要求提高,商务英语专业学生有着英语和商务知识的双重优势,能为区域经济的良性发展做出应有的贡献。本文基于跨文化交际的含义,探讨培养和提高商务英语专业学生的跨文化交际能力,旨在为社会培养实用型人才,从而使高校教育更好地服务于地方经济发展。
In recent years, the gradual development of the Central Plains Economic Zone has increased the demand for qualified personnel engaged in international exchanges, cooperation and trade, and raised the demand. Business English majors have the dual advantages of English and business knowledge and can make due contributions to the sound development of regional economy contribution. Based on the meaning of intercultural communication, this article discusses how to cultivate and improve the intercultural communicative competence of business English majors in order to train practical talents for the society, so that college education can better serve the development of local economy.