NO．1 权威为可口可乐“平反”上榜企业可口可乐中国有限公司关键词危机公关、权威认可、公开表态概述 3月,可口可乐公司的芬达饮品被疑苯含量超标, 引起大范围消费者质疑。可口可乐紧急通过媒体发出声明,并促使中国饮料工业协会对芬达涉嫌含致癌物苯的问题做出公开表态,正式为可口可乐平反。 NO. 1 authority as Coca-Cola “anti-vice” list Coca-Cola China Co., Ltd. Key words crisis public relations, authority recognition, public statement Overview In March, Coca-Cola’s Fida drinks suspected benzene content exceeded, causing a wide range of consumer questions. Coca-Cola issued an urgent statement through the media and prompted the China Beverage Industry Association to make a public statement on the Fanta suspected of containing carcinogen benzene, formally Coca-Cola counter-attack.