要加强品牌同消费者之间的沟通无疑是一件耗时、耗财的事,需要寻找到和消费者接触的点,还要长时间的接触,关键是还要接触得有意思,没有财气和才气,那是接触不出火花的,枉费了大笔的广告费。TBWA广告公司就给泰国的模型玩具连锁店TAMIYA想出了一着妙招,制作了一款挂历,当然,这不是普通的一年12个月翻完就扔的挂历,而是一个可将每月挂历拆分组装成12款模型的 To strengthen the brand communication with consumers is undoubtedly a time-consuming, money-consuming thing, you need to find contact with consumers, but also for a long time, the key is to have contact with the interesting, there is no wealth and Talent, it is not exposed sparks, wasting a lot of advertising costs. TBWA advertising company to the Thai model toy chain TAMIYA came up with a coup, made a calendar, of course, this is not an ordinary 12 months after the end of the throw on the calendar, but one can be a monthly calendar Split into 12 models assembled