树立品牌意识是节目创新的前提根据国家广电总局1998年底统计，全国符合条件已获重新登记的电视台、有线电视台560座，县级广播电视台1287座，形成了有线与无线、中央台与地方台的节目交相覆盖的局面。面对日益丰富的节目和日渐挑剔的受众，媒体与受众之间的主被动性规律逐渐被 Establish brand awareness is the premise of program innovation According to the State Administration of Radio, Statistics by the end of 1998, the country has been eligible to re-register of television stations, cable television stations 560, 1287 county-level radio and television stations, forming a wired and wireless, central station and local station Program cross-coverage of the situation. In the face of increasingly rich programs and increasingly critical audiences, the law of the primary passivity between the media and the audience has gradually been