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旅游纪念品作为旅游产品的核心部分,对促进旅游目的地人口的就业和增加居民收入方面发挥着重要作用。同时,旅游纪念品作为旅游目的地形象的体现和载体,也对旅游地产生宣传和推广的作用。但长期以来,西藏旅游纪念品市场存在着诸如产品单一、设计粗陋、同质化严重等问题,如何将藏戏文化融入到旅游纪念品的开发中,使其更具吸引力是影响旅游纪念品销售的重要内容。
Tourist souvenirs, as a core part of tourism products, play an important role in promoting the employment of tourism-destination population and increasing residents’ income. At the same time, tourist souvenirs as a manifestation of the image of tourist destination and carrier, but also to promote and promote tourism role. However, for a long time, Tibet tourist souvenir market has such issues as single product, crude design and serious homogeneity. How to make Tibetan opera culture into the development of tourist souvenir more attractive is the important content that affects the sales of tourist souvenir. .