人才木有了“全世界广告业都今不如昔,原因很简单。过去一流的人才以进咨询、广告公司为荣,现在都去了投行。没办法,行业收入差距十倍。各领风骚二十年,每个时代各有全速前进的行业。”——叶茂中在整个经济结构中,广告业越来越滑落到执行层面,高端价值所剩无几。商业模式落伍广告代理模式源起于上个世纪初,兴盛于报纸、广播、电视等传统媒体占统治地位的二十世纪中后期。转眼一百年,广告的商业模式几乎没变,仍以广告创意和媒介投放为生,典型寄生业务模式。商业模式的竞争,本质 Talent has a wood “The world is not as good as the past, the advertising industry, the reason is very simple. Past talented people into counseling, advertising companies are proud to go to the investment bank now. No way, the industry ten times the income gap. In each of the two decades, there is an industry that is moving at full speed in each era. ”- Ye Maozhong In the entire economic structure, the advertising industry has been slipping off to the executive level, leaving little behind in high-end value. Business Model Outdated Advertising agency model originated in the beginning of the last century, thriving in the late twentieth century, dominated by newspapers, radio, television and other traditional media. Blink of an eye, advertising business model has almost no change, still advertising creative and media delivery for a living, a typical parasitic business model. Business model competition, essence