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2012年“双十一”购物狂欢节,天猫电器城单日成交额达28亿元,包括迪信通、海尔官方旗舰店、能良数码等店铺日成交额均超过6000万元。预计,2012年天猫电器城成交额有望突破500亿元。B2C电商平台能够帮助商家快速成长,在于其具备信息化、低成本、灵活性等特点,而品牌商家如何拥抱它?目前电子商务有多种渠道,但依托天猫B2C平台的天猫电器城,给家电商家提供了包括支付手段、物流仓储、售后服务等开放
In 2012, “Double Eleven” shopping carnival, Tmall Electric City single-day turnover reached 2.8 billion yuan, including Di letter, the official flagship store in Haier, Nengliang digital shop turnover of more than 60 million yuan. It is estimated that the turnover of Tmall Electric City in 2012 is expected to exceed 50 billion yuan. B2C e-commerce platform to help businesses grow rapidly, is that it has the characteristics of information technology, low cost, flexibility, and other brand businesses how to embrace it? There are many e-commerce channels, but relying on Lynx B2C platform Tmall Electric City , To provide home appliances businesses, including means of payment, logistics and warehousing, after-sales service and other open