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工业旅游被人们誉为“朝阳中的朝阳”产业,新世纪以来,大型海洋工业企业相继迁入长兴岛,为长兴岛提供了丰富的工业旅游资源。本文以振华重工为研究对象,运用SWOT法,在振华重工工业旅游开发过程中,分析区位优势突出、城市和企业影响力大和旅游产品的趣味性等方面的优势,安全隐患、污染严重和客源单一等方面的劣势,规划重点、客源市场和郊野公园和渔港码头提升竞争力方面的机遇以及旅游行业竞争和服务质量要求方面的挑战,并且提出建议。
Industrial tourism has been praised as “Chaoyang in the sun ” industry. Since the beginning of the new century, large-scale marine industrial enterprises have successively moved into Changxing Island and provided rich industrial tourism resources for Changxing Island. Taking Zhenhua Heavy Industries as the research object and SWOT method, this paper analyzes the advantages of the prominent location advantages, the great influence of cities and enterprises and the interestingness of tourist products during the development of Zhenhua Heavy Industry Tourism. The single source and other aspects of the source, the planning priorities, the opportunities for the tourist market and the country parks and fishing ports to enhance their competitiveness, the competition in the tourism industry and the quality of service requirements, and make recommendations.