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如果按照某些广告史研究者的观点,把电扬1986年5月在北京注册建立合资公司作为标志的话,4A广告公司进入中国市场已经有超过三十年的历史。1997年,为了适应全球传播的新格局,WPP旗下智威汤逊与奥美两大代理公司的媒介部合并成立传立媒体,一转眼也已二十周年。记录与倾听一个全球媒体代理公司在中国20年的心路历程,其意义不止于一家成功广告企业的经验与心得的坦诚交流,更在于它见证与推动了一个行业的成长起伏,一个时代的波澜壮阔。由此想到,近期舆论对于4A,更多
If according to the view of some advertising history researchers, Dianyang registered a joint venture company in Beijing in May 1986 as a sign, 4A advertising companies have entered the Chinese market for more than 30 years. In 1997, in order to adapt to the new pattern of global communication, WPP’s Jeff Thompson and the media divisions of Ogilvy & Mather, the two major agencies, merged to establish Chuan Li Media. Recording and listening to a global media agency company in China for 20 years, its significance is more than a successful advertising company experience and frank exchange of experience, but also because it witnessed and promoted an industry ups and downs, an era of magnificent. Think of it this way, the recent public opinion is about 4A, more