成熟品牌正处于其生命周期的黄金阶段,品牌管理者往往会放松警惕,忽视某些可能存在的危险。新崛起的品牌由于其规模小、充满活力、灵活性强而具有成熟品牌无法比拟的优势,可能对成熟品牌带来致命的威胁。因此成熟品牌必须加强对新崛起品牌的监控,为品牌的继续发展创造良好的生存环境。 Mature brands are in the golden stage of their life cycle and brand managers tend to be wary of them and ignore some of the potential dangers. The newly rising brand, due to its small size, dynamic, flexible and unrivaled advantages of a mature brand, can pose a deadly threat to mature brands. Therefore, mature brands must strengthen the monitoring of newly emerging brands and create a good living environment for the continued development of the brands.