竞争回应的预测是竞争互动领域的一个核心论题。由于传统的竞争互动理论主要是以市场行为为核心的研究,而在相当大的程度上忽视了非市场行为的重要性与价值。本文以中国家电行业为研究对象,采用结构化内容分析法,试图从市场与非市场的角度全面探讨竞争回应的预测问题,以期为中国企业的管理者们在制定与实施战略,以及预测竞争对手策略与行为选择时提供一些重要的实践启示。 Prediction of competitive response is a core topic in the area of ​​competitive interaction. Because the traditional theory of competitive interaction is mainly based on market behavior, it neglects the importance and value of non-market behavior to a great extent. In this paper, China’s home appliance industry as the research object, the use of structured content analysis method, trying to market competition and non-market perspective to fully explore the prediction of competition response, with a view to Chinese business managers in the formulation and implementation of strategies, and predict competitors Strategies and behavioral choices provide some important practical implications.