在经济全球化背景下,培养学生跨文化营销能力显得愈发重要;实施双语教学正是培养和提升这一能力的重要途径。本文作者结合自己五年市场营销专业双语教学经历,对双语教学过程中存在的问题进行分析并提出改进策略,以期为其他高校市场营销专业双语教学提供指导借鉴。 Under the background of economic globalization, it is more and more important to cultivate students’ intercultural marketing ability. Implement bilingual education is an important way to cultivate and enhance this ability. Based on his five years of marketing experience in bilingual education, the author analyzes the existing problems in the process of bilingual education and puts forward some improvement tactics, in the hope of providing references for bilingual education in marketing of other colleges and universities.