快餐,最早出现于德国,英语称为“quickmeal”或“fastfood”。快餐一经问世,就以明快、方便、节约的显著特征走进了千家万户。中国的快餐业相对起步较晚,最早是以1987年的肯德基进入北京为契机,拉开了中国现代快餐快速发展的序幕。经过多年的发展,目前中国快餐业快速增长,市场份额不断扩大,市场潜力巨大。现代中式快餐在多年的发展历程中,付出了艰辛努力,特别是在发展初期也体现出 Fast food, first appeared in Germany, English called “quickmeal ” or “fastfood ”. As soon as the advent of fast food came to millions of households with its distinctive features of lightness, convenience and economy. China’s fast food industry started relatively late, the earliest is the KFC in 1987 into Beijing as an opportunity, opened the prelude to the rapid development of modern fast food in China. After years of development, the rapid growth of China’s fast-food industry and the continuous expansion of market share have huge market potential. Modern Chinese fast food in the course of many years of development, made painstaking efforts, especially in the early stages of development also reflects