随着媒体环境的深刻变革,传统报业用户正大量向新媒体迁徙,随之而来的是整个报业经营崩塌式下滑。在这样的形势下,媒体融合转型发展已经成为业界提及最多的关键词。传统报业这艘巨轮需要调整航向,把好舵盘,点燃新一轮发展引擎。回顾许昌报业传媒集团的发展历程,既经历过以都市报崛起为标志的办报热潮,也经历过媒体运行市场化带来的洗礼;既享受过地方报纸一家独大带来的丰厚的回报,也品尝过市场竞争和经济环境变化带来的苦果。在这场前所未有的变局中,地市级媒体所面临的舆论环境、生存 As profound changes have taken place in the media environment, traditional press users are massively migrating to new media, with the consequent collapse of the newspaper industry as a whole. Under such circumstances, the development of media convergence and transformation has become the most frequently mentioned keyword in the industry. The cruise ship of the traditional newspaper needs to adjust its course, put a good helm plate and light a new round of development engines. Review Xuchang Press Media Group’s development process, both experienced the rise of the Metropolis Daily as a sign of the newspaper boom, but also experienced the march of the media operation of the market; not only enjoy the local newspaper brought a generous huge returns , But also tasted the bitter fruit of market competition and changes in the economic environment. In this unprecedented change, the media environment facing the municipal media environment, survival