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被证明是对企业最有价值的独特方法也将随着营销职能的发展、企业的商业模式或市场的纵向调整而改变。以下按各种法则的复杂性、要求具备的技巧难度从低到高列举了这十大法则。1.营销运营管理:由于竞争加剧,产品和渠道增生、市场扩大、媒体和互动渠道分化,营销运营的复杂性加大了。这样的话,营销职能必须力求有更高程度的标准化和自动化的方法来促成更大的效率和生产力,以及更好地调整资源和活动,使其与总体目标一致。
The unique methods that prove to be the most valuable to the company will also change with the development of the marketing function, the business model of the company or the vertical adjustment of the market. The following is a list of the ten rules of law from the low to the high according to the complexity of the rules and the skill required. 1. Marketing Operations Management: Due to increased competition, product and channel proliferation, market expansion, media and interactive channel differentiation, the complexity of marketing operations has increased. In this case, the marketing function must strive to have a higher degree of standardization and automated methods to promote greater efficiency and productivity, and better adjust resources and activities to align with the overall goal.