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市场全球化以及知识经济时代的来临,要求设计师必须具备自我更新、自我完善以及不断应对新挑战的能力。而创新思维在其中起着关键作用。为适应时代需求,中国的艺术设计教育正在努力完善自身的教育体系和人才培养模式,其中创新思维的培养已成为教学改革的重点方向。在新时代背景下,如何找准视觉传达设计创新思维培养的切入点,如何发现并解决教学中阻碍创新思维的因素,正是本文探讨的问题。
Market globalization and advent of the era of knowledge economy require that designers have the ability to self-renew, self-improvement and constantly meet new challenges. Innovative thinking plays a key role in this. In order to meet the needs of the times, China’s art and design education is striving to improve its own education system and personnel training mode, in which the cultivation of innovative thinking has become the focus of education reform. In the background of new era, how to find out the starting point of cultivating innovative thinking in visual communication design and how to find out and solve the factors that impede the creative thinking in teaching are precisely the problems discussed in this article.